The Foundation of Strong Culture: Values, Behavior, and Accountability

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Breakdown

This reflection provides a nuanced perspective on company culture—moving beyond superficial perks (like free lunches and yoga classes) to a deeper, more structural understanding of what truly makes a company culture strong or weak.

The core argument revolves around three key principles:

  1. Culture = Values + Behavior – Culture is not just words; it’s about how values are translated into action.
  2. Strong vs. Weak Culture – A strong culture holds people accountable to shared values, while a weak culture lacks clarity and enforcement.
  3. Values as a Filter – A good culture is not about universal agreement; it should be distinct enough that it filters people who don’t align with it.

1. The Superficial vs. The Real Meaning of Culture

  • “When people hear culture, they often get a very superficial sense of what culture is.”
    • Many companies confuse culture with perks—free food, fun office events, and team-building activities.
    • While these elements contribute to workplace experience, they do not define the core identity of an organization.
  • What is culture, really?
    • Culture is not about perks; it’s about principles.
    • It’s the distinct way a company operates, makes decisions, and treats people.
    • Culture is how challenges are handled, how employees interact, and how leadership enforces company values.
  • Key Insight:
    • A company’s culture is what employees experience daily, not what’s written on a mission statement or advertised on a website.

2. The Best Definition of Culture: “Culture = Values + Behavior”

  • This is a powerful definition because it connects belief (values) with action (behavior).
  • A company might claim to value “innovation”, but if it punishes employees for taking risks, its real culture is one of fear, not innovation.
  • Similarly, a company might say it values “inclusion”, but if leadership does not actively hire diverse talent and create an equitable workplace, that value is meaningless.
  • What makes a strong culture?
    • Clearly articulated values that guide decision-making.
    • Behavior that aligns with those values at every level of the organization.
    • Hiring, promotions, and leadership accountability that reinforce those values.
  • What makes a weak culture?
    • Lack of defined values—or values that are too vague to be useful.
    • No accountability for behavior that contradicts stated values.
    • Leadership that says one thing but does another.
  • Key Insight:
    • A company’s culture is only as strong as its commitment to enforcing its values through real actions.

3. The Role of Accountability: Why Many Cultures Fail

  • “If you have a weak culture, it’s because you either don’t have values or you don’t hold people accountable.”
    • This is a critical point. Many companies avoid enforcing cultural standards because they fear conflict.
    • For example, if an organization values collaboration, but tolerates toxic, individualistic behavior from high performers, that culture weakens.
  • Why does accountability matter?
    • Culture is only meaningful if it is upheld consistently.
    • Great cultures don’t just exist—they are maintained through hiring, feedback, and decision-making.
    • If employees see that bad behavior goes unchallenged, they stop believing in the company’s values.
  • Key Insight:
    • If leadership is unwilling to enforce company values, then the culture is performative, not real.

4. Values Should Be a Filter, Not a Popularity Contest

  • “Your values should be a filter… if everyone agrees with them, they probably don’t stand for very much.”
    • This is a crucial insight that many organizations fail to recognize.
    • Values should not be generic statements that everyone passively agrees with.
    • Instead, strong values should be clear enough to attract the right people—and repel the wrong ones.
  • What does this mean in practice?
    • A company that values “radical transparency” should expect that some people will dislike an open feedback culture—and that’s okay.
    • A company that values “fast decision-making” should recognize that people who prefer a slow, consensus-driven approach may not fit well.
    • Instead of aiming for universal agreement, companies should be specific about what they stand for and accept that some people won’t align with those values.
  • Key Insight:
    • A strong culture is polarizing in the right way—it attracts those who thrive in it and naturally filters out those who don’t.

5. Final Thoughts: Culture is Built, Not Claimed

Culture is not just about perks—it’s about how a company operates on a daily basis.
Culture = Values + Behavior. If values are not reflected in actions, they are meaningless.
Strong cultures enforce accountability—if bad behavior is tolerated, the culture weakens.
Values should be a filter, not a marketing slogan. A strong culture should stand for something real, even if it means not everyone fits in.

Final Question:
If culture is about values and behavior, is your company truly living up to the values it claims to uphold?

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