Breakdown:

1. Introduction: The Shift in Media Dynamics
   • Introduce how social media revolutionized the flow of information, making it freely accessible and disrupting traditional media models.
   • Highlight that before social media, newspapers relied on subscriptions and physical sales for revenue, which created a financial incentive for quality journalism.
2. The New Incentive: Clicks Over Content
   • Explain how the financial model for journalism shifted from subscription-based revenue to ad-based revenue driven by online clicks.
   • Define CPM (Cost Per Mille), where media outlets earn money for every 1,000 views, and how this system prioritizes volume and sensationalism over journalistic integrity.
3. Impact on News Quality: A Volume Game
   • Discuss how the pressure to generate high traffic has diminished the focus on investigative journalism and thoughtful reporting.
   • Touch on the rise of clickbait and sensationalized headlines, as news organizations race to capture attention rather than produce meaningful stories.
4. The Role of Mainstream News and Government Influence
   • Shift to discussing how major news organizations, such as MSNBC and CNN, employ former Pentagon officials and CIA directors.
   • Question the potential bias these figures bring, as their past roles in government may shape the narrative in ways that align with their political affiliations.
5. Concerns About Bias and Indoctrination
   • Explore the problem of ex-government officials parroting mainstream political arguments rather than offering objective analyses.
   • Explain how their indoctrination into American politics hinders their ability to see situations—like international conflicts—from a neutral or multi-faceted perspective.
6. Erosion of Unbiased Reporting
   • Examine how the reliance on former officials with entrenched views contributes to biased reporting, as they often echo the views of the political party they support.
   • Highlight the frustration felt by viewers seeking unbiased information but instead being fed narratives that serve political agendas.
7. Conclusion: The Need for a New Approach
   • Conclude by urging for a return to quality journalism that prioritizes factual reporting over sensationalism.
   • Call for transparency in news organizations, particularly in the hiring of former government officials, to ensure balanced and unbiased coverage in the media landscape.

This breakdown emphasizes the decline in journalistic integrity due to the rise of social media, click-driven content, and the influence of ex-government officials in mainstream media.