Black, Bougie, and Still Ours: Rethinking Elitism, Affluence, and Identity in Black Culture
IntroductionWhen the Ralph Lauren Oak Bluffs campaign dropped, reactions were swift. Some celebrated the style and historical nods, while others raised eyebrows, calling out Black elitism and asking whether this was “representative.” But underneath the tailored threads and nostalgia was a deeper tension—a cultural tug-of-war over what it means to be Black, and whether affluence,