How Ray Kroc Took McDonald’s: A Strategic Breakdown of Real Estate, Life Insurance, and Ruthless Business
Background:In the early 1950s, Ray Kroc was a struggling 52-year-old milkshake machine salesman. He was broke, divorced, and desperate. Everything changed when he received an unusually large order: six milkshake machines from a small burger stand in San Bernardino, California. Discovery:Expecting a busy diner, Kroc was surprised to find a small but incredibly efficient burger